The year is 1974.  Paul C. Hsu, a migrant social worker, decided that with the recent murmurings of a growing demand for cultivated American ginseng and a large influx of Chinese and Taiwanese immigrants to the United States that it was time to explore new horizons.  He dug his first ginseng garden and began a small mail-order service for those  immigrants that quickly became a go-to service for them as they were adjusting to their new home.  Prices and demand for ginseng soared shortly after the end of the Vietnam War and into the 1980s after the Chinese Olympic team was accused of using performance enhancers, only to be identified as ginseng after further investigation.  It was the Hey-Day for Wisconsin American Ginseng.

After numerous export awards, banquets with Governors, and trips to the White House, Paul and his wife Sharon prided themselves on being the leading source of Wisconsin-grown American ginseng in the World.  From their small mail-order service they built an Enterprise that serves an international customer twenty-four hours a day, seven days a week.

Hsu’s Ginseng Enterprise, Inc. is located in the heart of Ginseng Country in Marathon County, Wisconsin.  With hundreds of acres in cultivation, we remain on the forefront of technological advances within agriculture, safe and effective growing practices, and a formidable amount of quality assurance to ensure that our customers are only getting the highest quality American ginseng.  In present times, there is a new dynamic at Hsu’s:  the second generation of leaders.  Our company is growing from a family business into a business family with several families involved with each division.  Paul’s son, Will Hsu, is at the helm as he rejoins his father’s legacy to drive the business into a new digital era.

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許氏參業集團簡介

成立於1974年，位於威斯康辛州沃沙市的許氏參業集團，不僅是美加首家華人種植花旗參農，創業至今，分公司及關係企業遍及美國、加拿大、中國大陸、台灣、香港及馬來西亞等地。其轄下擁有超過一千英畝處女地，為全美最大的種植參場之許氏花旗參農場，自產自銷，經營郵購、零售、批發及外銷高品質的美國花旗參、移種野參、正野山參及其他保健食品。許氏花旗參自種植、篩選、分級到製造過程，皆經嚴格的品質管制，並且一直堅持‘貨源純正、價廉物美、服務到家’的經營原則，許氏人參給您多重信心的保證，深受全球各地消費者的歡迎及信賴。