DID YOU KNOW…. Hsu’s Ginseng Enterprises Inc does more than just cultivate American Ginseng?
Although Ginseng is what we were founded on, we are much more than that.
In addition to growing ginseng in the mid-1970’s, Paul Hsu also saw opportunity to develop a mail-order business that would cater to the needs of Chinese-American immigrants coming from overseas to the United States. He would provide an opportunity for customers to purchase products that they familiar with from back home, but were virtually inaccessible in the United States during that time.

Over the years, the mail order business developed into a sizable catalog with a wide diversity of products offered. The digital era only helped the catalog business as customers could access the product lineup and purchase products they saw in the catalog online.
Today, a majority of our business is still Ginseng. However, we are continuously finding new and exciting ways to give customers a great American Ginseng product in different formats:
Our ginseng products include: dried roots, tea’s, slices, capsules, powders, and… with the help of strong partnerships, we even have ginseng in candy and a variety of alcohol types.

Our other notable product categories include:
- Supplements
- From Fish Oil to Protein Powder, we carry a wide range of supplements that focus on a few areas of men’s, women’s, and kid’s health.
- Skin Care
- We’ve added a number of brands to our skin-care lineup over the years to include: facial care, body care, eye care, foot care, and hair care.

- Seafood and Herbs
- The most fascinating products come from this category due to the extent of strong partnerships we maintain with our suppliers, as well as the importance they hold in nutritional value and diet. Products include: dried seaweed, sea cucumbers, dried alligator (yes!), dried yellow conch meat, elk horn, Chinese herbs, abalone and scallops
- Appliances
- Due to the variety and styles of food offered, we also carry an assortment of products to help our customers cook them all.
- We carry appliances that include: steamers, stew pots, rice cookers, as well as lunch jars to keep meals warm.

- Food and Beverage
- This category offers a unique range of products familiar to Chinese cuisine and diet.
- Tea’s and Smoothie Mixes dominate this category, but we also carry food seasonings, snacks, and even a few Wisconsin Specialties like maple syrup and creamed honey.
Although these products may be sourced from many locations, they are shipped all from Hsu Ginseng Enterprises Inc, in Wausau, WI.
If you wish to learn more about what we offer… check us out! https://www.hsuginseng.com
Written by: Ben Heindel – eCommerce Specialist @ Hsu Ginseng Enterprises
Ben.Heindel@hsuginseng.com