FACEBOOK LIVE ON MAY 14: Conserving American Ginseng

Hsu’s Ginseng Enterprises, Inc. is dedicated to the preservation of wild American ginseng and propagation of cultivated American ginseng in Wisconsin and across the United States. As part of this shared cultural history that spans over 300 years since the discovery of Panax quinquefolius L. in North America, we’re proud to support programs such as the Smithsonian Institution’s Folklife Festival. Due to the widespread impact of COVID-19, this year’s festival has been postponed, however, celebrations of our heritage and stories about the lives of those working in the ginseng industry continue.

We hope that you take the time to tune in on Thursday, May 14 at Noon EDT/11 AM CDT via Facebook Live to hear the stories of three pioneering women working with ginseng: Susan Leopold of the United Plant Savers; Anna Plattner from the American Ginseng Pharm, and Anna Lucio, the wild ginseng coordinator for the State of Kentucky’s Dept. of Agriculture. They will be talking about  their own roles in ginseng conservation, how they all came to be passionate about saving the plant for the future, and their opinions on the impact of COVID-19 on the world of ginseng.  You and others joining live will be able to comment, react, and ask questions via the chat function.


Real-time captioning will be available for this presentation, available at this link: http://bitly.com/folklifeCART. We recommend opening it in a separate browser window or on a separate device.


采訪時間:4月2日 美中時間上午11點










然而,我現在看到市面上幾乎90% 以上的“花旗參“都不是威斯康辛的參,這就是很大的問題。有很多不懂行的人將其他產地的西洋參也叫做威州花旗參,比如有人叫“加拿大花旗參”,其實應該叫做加拿大西洋參;叫“國產花旗參” 的其實應該叫國產西洋參,這樣以區別產地及地道。其實早在1974年,全球有75%的西洋參產自威斯康辛州。以去年來看,西洋參市場產量以中國(約800萬磅)和加拿大(約800萬磅)為主,而美國本土花旗參的產量只有一百多萬磅,也就是僅占全球產量的7~8%而已。所以其實現在要買到真正美國產的威斯康辛州的花旗參是很難的。消費者要想要賣到地道的威州花旗參,還是要認準品牌,只買可靠的品牌。


早在2009年3月16日,美國農業部產品運銷服務局AMS(Agricultural Marketing Service)就發布了《美國原產地標識法案(Country of Origin Labeling,COOL Regulations)》(條文參見Effective: March 16, 2009,https://www.ams.usda.gov/rules-regulations/cool-regulations)。

根據該法案要求,肉類、魚類及含野生/種植花旗參在內的其他農產品的產品包裝必須標出產品原產地。例如,許氏花旗參的產品包裝表面就標有Product of Wisconsin, USA的字樣。

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非常時刻!許氏啟動「以參養身 – 530 護身靈活動」



經研究證實花旗參富含人參皂甙,可提升免疫力及增強體力,許氏為您及家人提升免疫力,現推出「以參養身 – 530護身靈活動」,一天一包參丸,讓您免疫升級,強身補氣。


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Hsu Ginseng x Expo West – A Recap

Some of our staff attended the largest natural ingredient and product expo in the world last weekend, called Expo West. Most of the Hsu’s staff in attendance were at the expo for the first time.

First, the basics:

  • Who: Hsu’s Ginseng Staff (5) – 3 from Wausau, and 2 from Los Angeles
    • In featured Staff Photo: (Left to Right) Richard Lin, Tony Guo, Hannah Feng, Ben Heindel and Mike Klemp-North
  • What: Natural Products Expo West 2018 – the world’s largest natural, organic and healthy products event
  • Where: Anaheim Convention Center – Anaheim, CA
  • When: March 8-11th, 2018


Quick Stats:

  • Attendees: 85,000+
  • Exhibitors: 3,521
  • First-time Exhibitors: 600+

Why does one go to something like this?

We literally saw all walks of life at this event during our time there. This event really does serve as a one-stop-shop for anything related to natural products: product or package innovation, capital funding, ingredients, machinery, labeling, and regulatory standards.

Danielle Vogel, Founder, Glen’s Garden Market, best sums up the Expo West experience:

“The show provides a fantastic opportunity to connect with fellow retailers, discover great new products, build upon existing relationships, and participate in programming that always helps deepen my understanding of some of the most significant issues facing our industry. I always return home with tons of ideas about how to grow my business and improve my product mix”.

Our Experience as first timers:

Overwhelming … in a good way.

First: the sights, sounds, and smells coming from the endless rows of the 3,500 exhibitors were akin to an open-air market or bazaar for those who have traveled internationally – business owners offering samples, and booths offering unique experiences.

The video provided by NewHopeNetwork explains it best:

Second: the diversity of people and products:

The world is big. Like, really big.  However, at times, it can feel very small. No more than a few hours after set up, we were getting fist bumps and comments like: “On Wisconsin!”, “Go Pack Go”, and “I grew up there!”. Our first experience with this was meeting someone from Merrill, WI. A few exchanges of something similar to “Oh Jeeze, yer from Wiscaaaaansin!” made us feel right at home.

There were also lots of different products. Products varied in style and type. A few examples include: ginger shots, plant protein mixes, natural BBQ sauce, dragon fruit powder, cold brew coffee, fig supersnacks, coconut oil, probiotic smoothies, matcha tea’s, nitro tea’s, reshi mushrooms, organic ice cream, veggie burgers, vegan pizza, and countless gluten free products.

A few of the more unique ones spotted included: ghee butter, plant based protein sticks, lentil crackers, and… crickets.



The show was more than food, as it also included natural products from the beauty and household industries. Lip balm, makeup, laundry detergent, and tooth paste were all notable products represented as well.

All of these were available to try and sample. Some were great! Others were… ‘unique’.

We came. We Saw…. We Learned?

While we represented Hsu’s and generated business opportunities of our own, we also had huge takeaways in things that cannot be measured on paper.

We educated people on American Ginseng, our industry, and our company.

We also saw how people interacted with our brand.

By the 3rd day, hearing stories of “I used to work with Paul Hsu back in the day” were very common.

Now what?

We saw countless innovations in the industry applied to various products that may be worth some research and development to apply into our own American Ginseng.

We also saw product packaging in quick-serve formats and re-sealable bag technologies that made us stop for a second look as well.

All of this, out of respect to giving the best possible American Ginseng product, in the most innovative format possible, to our current and future customers.

Group photo1

Written By: Ben Heindel – Hsu’s Ginseng Enterprises


More Than American Ginseng

DID YOU KNOW…. Hsu’s Ginseng Enterprises Inc does more than just cultivate American Ginseng?

Although Ginseng is what we were founded on, we are much more than that.

In addition to growing ginseng in the mid-1970’s, Paul Hsu also saw opportunity to develop a mail-order business that would cater to the needs of Chinese-American immigrants coming from overseas to the United States. He would provide an opportunity for customers to purchase products that they familiar with from back home, but were virtually inaccessible in the United States during that time.

Hsu Ginseng Catalog – Currently over 100 pages, and includes hundreds of products!

Over the years, the mail order business developed into a sizable catalog with a wide diversity of products offered. The digital era only helped the catalog business as customers could access the product lineup and purchase products they saw in the catalog online.

Today, a majority of our business is still Ginseng. However, we are continuously finding new and exciting ways to give customers a great American Ginseng product in different formats:

Our ginseng products include: dried roots, tea’s, slices, capsules, powders, and… with the help of strong partnerships, we even have ginseng in candy and a variety of alcohol types.

American Ginseng Tea, Capsules, and Candy

Our other notable product categories include:

  • Supplements
    1. From Fish Oil to Protein Powder, we carry a wide range of supplements that focus on a few areas of men’s, women’s, and kid’s health.
  • Skin Care
    1. We’ve added a number of brands to our skin-care lineup over the years to include: facial care, body care, eye care, foot care, and hair care.
Biore Clean and Soft Body Wash Camellia
  • Seafood and Herbs
    1. The most fascinating products come from this category due to the extent of strong partnerships we maintain with our suppliers, as well as the importance they hold in nutritional value and diet. Products include: dried seaweed, sea cucumbers, dried alligator (yes!), dried yellow conch meat, elk horn, Chinese herbs, abalone and scallops
  • Appliances
    1. Due to the variety and styles of food offered, we also carry an assortment of products to help our customers cook them all.
    2. We carry appliances that include: steamers, stew pots, rice cookers, as well as lunch jars to keep meals warm.
Tatung TAC-6G(SF) Stainless Rice Cooker
  • Food and Beverage
    1. This category offers a unique range of products familiar to Chinese cuisine and diet.
    2. Tea’s and Smoothie Mixes dominate this category, but we also carry food seasonings, snacks, and even a few Wisconsin Specialties like maple syrup and creamed honey.

Although these products may be sourced from many locations, they are shipped all from Hsu Ginseng Enterprises Inc, in Wausau, WI.

If you wish to learn more about what we offer… check us out! https://www.hsuginseng.com

Written by: Ben Heindel – eCommerce Specialist @ Hsu Ginseng Enterprises


許氏參活家快訊: 嚐鮮『新鮮參』 談新鮮參的妙用


威州地道特產 新鮮花旗參



  • 將新鮮參切片沖茶,可清熱解渴、提神醒腦。
  • 用慢鍋將新鮮參煮成大鍋湯後,待涼放入冰箱內儲存,一日飲用1至2杯,簡單方便。
  • 煮魚湯、大骨或雞湯時,可加入新鮮參做為湯底。
  • 不論墩湯或熬粥,都可將新鮮參與其中藥材,如枸杞、紅棗、黃耆等一起搭配使用。
  • 將新鮮參泡酒,如高粱酒、白蘭地、XO等,早晚飲用一小杯,可強壯身體。





新鮮參的成分濃郁,功效加倍,但保存不易,受限季節性。每年10月至12月份特別保留部分參場收成保存,隨即以空運方式直送全美各地顧客手中,100% 產自許氏威州花旗參農場。現在新鮮人工花旗參有買滿2磅及免空郵的優惠,藉以回饋多年來支持許氏的消費大衆。唯有自産自銷,才有新鮮花旗參!


美國威斯康辛州參議院於2017年11/30日通過法令,將美國花旗參正式列為能代表威斯康辛州的”中草藥”( Official state herb of Wisconsin)。威州248法案目前已由參議員傑瑞(Sen. Jerry Petrowski)審核通過(Senate Bill 248),未來可望能將花旗參正式列為在醫療上具有治療功效的中藥材。

參議員約翰(John Spiros)提到,把花旗參列為威斯康辛州的正式草藥,未來可讓大眾認知到花旗參的功能和使用方式,這將會是一件很棒的事情。此法案(Assembly Bill 314)目前已被威州參議院和威州州長沃克(Scott Walker)簽署通過。人稱「花旗參教父」的許氏參業集團團董事長許忠政和許氏參業集團副總裁許恩偉也受邀參訪簽屬會議。





許氏總裁父子和威州參議員傑瑞(. Jerry Petrowski)合照。宣傳花旗參酒和啤酒。

10 Things I Learned After the Ginseng Festival

The 1st annual International Wisconsin Ginseng Festival rolled through Wausau, WI and the surrounding area just one month ago, but we are still amazed at how it impacted our area and the industry. Here are the 10 things we learned after the event:

Dragon Dance team entertaining guests on Saturday afternoon

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Ginseng and.. Beer?

With the International Wisconsin Ginseng Festival quickly approaching, local ginseng companies in Marathon County are gearing up for a weekend of celebrating the historic plant that heavily contributes to Wisconsin’s economy and export market. That means we should be seeing some interesting creations as growers are pairing up with other local venues. Some rumors indulge the idea of a vodka fused with ginseng, others have ice cream with ginseng, but we can assert that one of those rumors to be true right now — ginseng and beer.


The International Wisconsin Ginseng Festival (IWGF) is the first event of its kind and will attract thousands of visitors from around the world. Hotels and travel accommodations are filling fast.

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Ginseng Spans the Globe, but Some Stays Here

Marathon County, the largest county in Wisconsin, is home to nearly 150 ginseng growers raising about 700,000 pounds of ginseng every year in an area that comprises a microcosm of the county’s available land. Almost 80% of that annual crop will jump ship to China.  But then where does the other 20% go?


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