Hsu Ginseng x Expo West – A Recap

Some of our staff attended the largest natural ingredient and product expo in the world last weekend, called Expo West. Most of the Hsu’s staff in attendance were at the expo for the first time.

First, the basics:

  • Who: Hsu’s Ginseng Staff (5) – 3 from Wausau, and 2 from Los Angeles
    • In featured Staff Photo: (Left to Right) Richard Lin, Tony Guo, Hannah Feng, Ben Heindel and Mike Klemp-North
  • What: Natural Products Expo West 2018 – the world’s largest natural, organic and healthy products event
  • Where: Anaheim Convention Center – Anaheim, CA
  • When: March 8-11th, 2018

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Quick Stats:

  • Attendees: 85,000+
  • Exhibitors: 3,521
  • First-time Exhibitors: 600+

Why does one go to something like this?

We literally saw all walks of life at this event during our time there. This event really does serve as a one-stop-shop for anything related to natural products: product or package innovation, capital funding, ingredients, machinery, labeling, and regulatory standards.

Danielle Vogel, Founder, Glen’s Garden Market, best sums up the Expo West experience:

“The show provides a fantastic opportunity to connect with fellow retailers, discover great new products, build upon existing relationships, and participate in programming that always helps deepen my understanding of some of the most significant issues facing our industry. I always return home with tons of ideas about how to grow my business and improve my product mix”.

Our Experience as first timers:

Overwhelming … in a good way.

First: the sights, sounds, and smells coming from the endless rows of the 3,500 exhibitors were akin to an open-air market or bazaar for those who have traveled internationally – business owners offering samples, and booths offering unique experiences.

The video provided by NewHopeNetwork explains it best:

Second: the diversity of people and products:

The world is big. Like, really big.  However, at times, it can feel very small. No more than a few hours after set up, we were getting fist bumps and comments like: “On Wisconsin!”, “Go Pack Go”, and “I grew up there!”. Our first experience with this was meeting someone from Merrill, WI. A few exchanges of something similar to “Oh Jeeze, yer from Wiscaaaaansin!” made us feel right at home.

There were also lots of different products. Products varied in style and type. A few examples include: ginger shots, plant protein mixes, natural BBQ sauce, dragon fruit powder, cold brew coffee, fig supersnacks, coconut oil, probiotic smoothies, matcha tea’s, nitro tea’s, reshi mushrooms, organic ice cream, veggie burgers, vegan pizza, and countless gluten free products.

A few of the more unique ones spotted included: ghee butter, plant based protein sticks, lentil crackers, and… crickets.

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The show was more than food, as it also included natural products from the beauty and household industries. Lip balm, makeup, laundry detergent, and tooth paste were all notable products represented as well.

All of these were available to try and sample. Some were great! Others were… ‘unique’.

We came. We Saw…. We Learned?

While we represented Hsu’s and generated business opportunities of our own, we also had huge takeaways in things that cannot be measured on paper.

We educated people on American Ginseng, our industry, and our company.

We also saw how people interacted with our brand.

By the 3rd day, hearing stories of “I used to work with Paul Hsu back in the day” were very common.

Now what?

We saw countless innovations in the industry applied to various products that may be worth some research and development to apply into our own American Ginseng.

We also saw product packaging in quick-serve formats and re-sealable bag technologies that made us stop for a second look as well.

All of this, out of respect to giving the best possible American Ginseng product, in the most innovative format possible, to our current and future customers.

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Written By: Ben Heindel – Hsu’s Ginseng Enterprises

Ben.Heindel@hsuginseng.com

More Than American Ginseng

DID YOU KNOW…. Hsu’s Ginseng Enterprises Inc does more than just cultivate American Ginseng?

Although Ginseng is what we were founded on, we are much more than that.

In addition to growing ginseng in the mid-1970’s, Paul Hsu also saw opportunity to develop a mail-order business that would cater to the needs of Chinese-American immigrants coming from overseas to the United States. He would provide an opportunity for customers to purchase products that they familiar with from back home, but were virtually inaccessible in the United States during that time.

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Hsu Ginseng Catalog – Currently over 100 pages, and includes hundreds of products!

Over the years, the mail order business developed into a sizable catalog with a wide diversity of products offered. The digital era only helped the catalog business as customers could access the product lineup and purchase products they saw in the catalog online.

 

Today, a majority of our business is still Ginseng. However, we are continuously finding new and exciting ways to give customers a great American Ginseng product in different formats:

 
Our ginseng products include: dried roots, tea’s, slices, capsules, powders, and… with the help of strong partnerships, we even have ginseng in candy and a variety of alcohol types.

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American Ginseng Tea, Capsules, and Candy

 

Our other notable product categories include:

  • Supplements
    1. From Fish Oil to Protein Powder, we carry a wide range of supplements that focus on a few areas of men’s, women’s, and kid’s health.
  • Skin Care
    1. We’ve added a number of brands to our skin-care lineup over the years to include: facial care, body care, eye care, foot care, and hair care.

 

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Biore Clean and Soft Body Wash Camellia

  • Seafood and Herbs
    1. The most fascinating products come from this category due to the extent of strong partnerships we maintain with our suppliers, as well as the importance they hold in nutritional value and diet. Products include: dried seaweed, sea cucumbers, dried alligator (yes!), dried yellow conch meat, elk horn, Chinese herbs, abalone and scallops

 

  • Appliances
    1. Due to the variety and styles of food offered, we also carry an assortment of products to help our customers cook them all.
    2. We carry appliances that include: steamers, stew pots, rice cookers, as well as lunch jars to keep meals warm.
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Tatung TAC-6G(SF) Stainless Rice Cooker

  • Food and Beverage
    1. This category offers a unique range of products familiar to Chinese cuisine and diet.
    2. Tea’s and Smoothie Mixes dominate this category, but we also carry food seasonings, snacks, and even a few Wisconsin Specialties like maple syrup and creamed honey.

Although these products may be sourced from many locations, they are shipped all from Hsu Ginseng Enterprises Inc, in Wausau, WI.

If you wish to learn more about what we offer… check us out! https://www.hsuginseng.com

Written by: Ben Heindel – eCommerce Specialist @ Hsu Ginseng Enterprises

Ben.Heindel@hsuginseng.com

關瑞之先生造訪許氏參業集團

非常榮幸關瑞之先生能造訪許氏參業集團。關瑞之先生的山水畫以天地自然為本印證,並發展了國畫的傳統筆墨技法、章法和寫意表達,是非常有名的現代山水畫大師。

關瑞之先生表示,中國5000多年來歷史文化博大大精深,山水畫多以自然天道藝術之美來表達。但千年來都還沒有山水畫家畫過人參,於是他想獨家造訪許氏,了解野山參的自然之美,並用自己的畫筆記錄下來。關先生此行表示收穫豐富,不僅看到了許氏的傳家收藏野山參,也學習到了野參是如何生長開採,並判別野山參的參齡。

關先生認為野參為中國一大文化特色,並擁有渾然天成的藝術之美,應該結合中國山水畫展現天道藝術的特色。未來關先生可望與許氏合作,製作野參山水畫年曆,透過藝術的方式,充分展現野山參的另一種文化之美。

威斯康辛州通過法案將花旗參正式列為”州草”

美國威斯康辛州參議院於2017年11/30日通過法令,將美國花旗參正式列為能代表威斯康辛州的”中草藥”( Official state herb of Wisconsin)。威州248法案目前已由參議員傑瑞(Sen. Jerry Petrowski)審核通過(Senate Bill 248),未來可望能將花旗參正式列為在醫療上具有治療功效的中藥材。

參議員約翰(John Spiros)提到,把花旗參列為威斯康辛州的正式草藥,未來可讓大眾認知到花旗參的功能和使用方式,這將會是一件很棒的事情。此法案(Assembly Bill 314)目前已被威州參議院和威州州長沃克(Scott Walker)簽署通過。人稱「花旗參教父」的許氏參業集團團董事長許忠政和許氏參業集團副總裁許恩偉也受邀參訪簽屬會議。

許氏總裁父子也被邀請參加簽署會議。圖中為威州州長沃克,右一為許氏總裁許忠政,左一為許氏副總裁許恩偉。

許氏總裁父子也被邀請參加簽署會議。圖中為威州州長沃克,右一為許氏總裁許忠政,左一為許氏副總裁許恩偉。

一直以來,威斯康新州都是全美花旗參的核心產區。美國每年約有近100萬噸的花旗參總產量,其中95%以上皆產自威斯康辛州。所以威州向來就享有”花旗參的故鄉”的美譽。威州的地理環境非常適合花旗參生長,所以孕育出的花旗參最為”地道”。其花旗參無論在功效、味道,和質量上,都遠比其他地區出產的花旗參要來的好。威州種植花旗參已有110多年的歷史,良好的功效和質量皆是眾所皆知。此法案的通過未來可望加強花旗參在健康保健領域的應用範圍。

威洲花旗參被州政府法案通過正式公認為”州草”,”美國花旗參教父”的許氏人參總裁許忠政先生對此也表示十分贊同。許忠政認為,中國自古千年以來,就一直把人參當作草藥來做治療。現今州政府公開承認了花旗參的療效,往後定更能加深花旗參在醫療保健上的應用,未來對社會大眾的健康保養將是一大福音。

許氏總裁父子和威州參議員傑瑞(. Jerry Petrowski)合照。宣傳花旗參酒和啤酒。

10 Things I Learned After the Ginseng Festival

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The 1st annual International Wisconsin Ginseng Festival rolled through Wausau, WI and the surrounding area just one month ago, but we are still amazed at how it impacted our area and the industry. Here are the 10 things we learned after the event:

Dragon Dance team entertaining guests on Saturday afternoon

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Ginseng and.. Beer?

Featured

With the International Wisconsin Ginseng Festival quickly approaching, local ginseng companies in Marathon County are gearing up for a weekend of celebrating the historic plant that heavily contributes to Wisconsin’s economy and export market. That means we should be seeing some interesting creations as growers are pairing up with other local venues. Some rumors indulge the idea of a vodka fused with ginseng, others have ice cream with ginseng, but we can assert that one of those rumors to be true right now — ginseng and beer.

iWGF

The International Wisconsin Ginseng Festival (IWGF) is the first event of its kind and will attract thousands of visitors from around the world. Hotels and travel accommodations are filling fast.

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