More Than American Ginseng

DID YOU KNOW…. Hsu’s Ginseng Enterprises Inc does more than just cultivate American Ginseng?

Although Ginseng is what we were founded on, we are much more than that.

In addition to growing ginseng in the mid-1970’s, Paul Hsu also saw opportunity to develop a mail-order business that would cater to the needs of Chinese-American immigrants coming from overseas to the United States. He would provide an opportunity for customers to purchase products that they familiar with from back home, but were virtually inaccessible in the United States during that time.


Hsu Ginseng Catalog – Currently over 100 pages, and includes hundreds of products!

Over the years, the mail order business developed into a sizable catalog with a wide diversity of products offered. The digital era only helped the catalog business as customers could access the product lineup and purchase products they saw in the catalog online.


Today, a majority of our business is still Ginseng. However, we are continuously finding new and exciting ways to give customers a great American Ginseng product in different formats:

Our ginseng products include: dried roots, tea’s, slices, capsules, powders, and… with the help of strong partnerships, we even have ginseng in candy and a variety of alcohol types.


American Ginseng Tea, Capsules, and Candy


Our other notable product categories include:

  • Supplements
    1. From Fish Oil to Protein Powder, we carry a wide range of supplements that focus on a few areas of men’s, women’s, and kid’s health.
  • Skin Care
    1. We’ve added a number of brands to our skin-care lineup over the years to include: facial care, body care, eye care, foot care, and hair care.



Biore Clean and Soft Body Wash Camellia

  • Seafood and Herbs
    1. The most fascinating products come from this category due to the extent of strong partnerships we maintain with our suppliers, as well as the importance they hold in nutritional value and diet. Products include: dried seaweed, sea cucumbers, dried alligator (yes!), dried yellow conch meat, elk horn, Chinese herbs, abalone and scallops


  • Appliances
    1. Due to the variety and styles of food offered, we also carry an assortment of products to help our customers cook them all.
    2. We carry appliances that include: steamers, stew pots, rice cookers, as well as lunch jars to keep meals warm.

Tatung TAC-6G(SF) Stainless Rice Cooker

  • Food and Beverage
    1. This category offers a unique range of products familiar to Chinese cuisine and diet.
    2. Tea’s and Smoothie Mixes dominate this category, but we also carry food seasonings, snacks, and even a few Wisconsin Specialties like maple syrup and creamed honey.

Although these products may be sourced from many locations, they are shipped all from Hsu Ginseng Enterprises Inc, in Wausau, WI.

If you wish to learn more about what we offer… check us out!

Written by: Ben Heindel – eCommerce Specialist @ Hsu Ginseng Enterprises






美國威斯康辛州參議院於2017年11/30日通過法令,將美國花旗參正式列為能代表威斯康辛州的”中草藥”( Official state herb of Wisconsin)。威州248法案目前已由參議員傑瑞(Sen. Jerry Petrowski)審核通過(Senate Bill 248),未來可望能將花旗參正式列為在醫療上具有治療功效的中藥材。

參議員約翰(John Spiros)提到,把花旗參列為威斯康辛州的正式草藥,未來可讓大眾認知到花旗參的功能和使用方式,這將會是一件很棒的事情。此法案(Assembly Bill 314)目前已被威州參議院和威州州長沃克(Scott Walker)簽署通過。人稱「花旗參教父」的許氏參業集團團董事長許忠政和許氏參業集團副總裁許恩偉也受邀參訪簽屬會議。





許氏總裁父子和威州參議員傑瑞(. Jerry Petrowski)合照。宣傳花旗參酒和啤酒。

10 Things I Learned After the Ginseng Festival


The 1st annual International Wisconsin Ginseng Festival rolled through Wausau, WI and the surrounding area just one month ago, but we are still amazed at how it impacted our area and the industry. Here are the 10 things we learned after the event:

Dragon Dance team entertaining guests on Saturday afternoon

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Ginseng and.. Beer?


With the International Wisconsin Ginseng Festival quickly approaching, local ginseng companies in Marathon County are gearing up for a weekend of celebrating the historic plant that heavily contributes to Wisconsin’s economy and export market. That means we should be seeing some interesting creations as growers are pairing up with other local venues. Some rumors indulge the idea of a vodka fused with ginseng, others have ice cream with ginseng, but we can assert that one of those rumors to be true right now — ginseng and beer.


The International Wisconsin Ginseng Festival (IWGF) is the first event of its kind and will attract thousands of visitors from around the world. Hotels and travel accommodations are filling fast.

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